Piaget & Co. was founded in 1874 by Georges Piaget, a farmer turned watchmaker in the village of La-Cote-aux-Fees, who began assembling watches to earn extra money during the meager winters.Not much is known about the company's early years, except the fact that his sons eventually took over the business and guided their father's company through two world wars and the Great Depression.

Today, Piaget is known for its bejeweled ladies' watches and solid gold dress watches. Although complicated watches continue to be assembled in limited quantities, most Piaget watches are more or less jewelry-oriented. To wit, it should come as no surprise that in a single year, Piaget purchases several thousand carats of the highest quality gemstones, as well as five tons of gold. It should also be mentioned that every component in a Piaget watch, aside from the movement, is made of solid gold -- even the dials!

Innovation is a byword for the design experts in Piaget. The company is renowned for its exhilarating, cutting-edge timepieces that open up the imagination. Its tradition can be traced back to 1957 when the brand’s designers came up with a 2 mm thick, Calibre 9P  movement. The first watches with this calibre sent excitement rippling through the whole horological industry.

The design house of Piaget is known for its out-of-the-box thinking.There are a lot of benefits associated with thin movements because this allows for greater possibilities in terms of design and features.  Without a doubt, Piaget will continue to impress avid watch fans and collectors all over the world with new collections.

In closing, despite the obvious intrinsic value of Piaget watches, they are also amazingly beautiful timepieces -- refined, rare, meticulously hand-finished using the finest materials and unique in design. Perhaps the president of Piaget put it best when he remarked: "You don't read the time from a Piaget watch, you admire it."