TAG Heuer SLR for Mercedes-Benz with automatic chronograph is a limited edition, only 3,500 pieces, for sports car enthusiasts. It is an exceptionally successful result of a fruitful partnership between Mercedes-Benz and TAG Heuer. This watch is produced exclusively for Mercedes-Benz SLR McLaren car owners and combines the classical art of watchmaking with the new generation high-tech movement.

The special attribute of this tech-advanced wristwatch is the arrangement of the chronograph's buttons beside the dial, resembling the layout of the shift buttons on the automatic transmission selector lever in the Mercedes-Benz SLR McLaren ultra-luxury super sports car. The TAG Heuer SLR for Mercedes-Benz is powered by the mechanical TAG Heuer Calibre 17 movement with automatic winder system, chronograph and date functions.

The case of the TAG Heuer SLR for Mercedes-Benz is polished-satin alternating finishing for elegance and ergonomic curves. This watch has an ultra-scratch-resistible crystal with an anti-reflective coating on both sides. This model has 2 crowns: at 3 o'clock engraved SLR, and at 9 o'clock with stamped TAG Heuer logo. The internal bi-directional bezel operated by the crown at 9 o'clock, allows the driver to measure time limits, for example elapsed or remaining racing time. The outer fixed black bezel in fine-brushed titanium has an engraved Tachymeter scale for calculating speeds. The TAG Heuer SLR for Mercedes-Benz is produced with a black alligator strap, fully built-in the case, that has a safety-folding claps to prevent accidental opening. At the same time, it can be easily opened with the help of pushbuttons on the sides of the clasp. This watch is also water resistant to 100 meters.